The article by Julia Wolf on stakeholder pressure explores the relationship between supply chain management and sustainable corporate performance, taking a critical look at the Nestle campaign in relation to these factors. The article examines supply chain management and the influence of external forces. It also discusses the relationship between supply chain control and stakeholders' perceptions of an organization. It highlights how stakeholder pressure and supply chain management contribute towards achieving sustainable performance (Wolf, 2013).
The paper covers several theories, the main one being the hypothesis theory, which posits that a sustainable corporate system comprises three elements: environmental, social, and economic factors.
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To expound on this theory, the paper uses a case study featuring Greenpeace and Nestle. Stakeholders employ various strategies to influence sustainable performance. For example, if stakeholders stop purchasing a product, the organization may be unable to maintain its performance (Wolf, 2013). The first hypothesis claims that supply chain management and stakeholder pressure each influence performance sustainability differently, yet both have a positive impact.
When stakeholder pressure is high, an organization must enhance supply chain management to accommodate these needs (Wolf, 2013). The second hypothesis elaborates on how stakeholder pressure determines supply chain management and performance sustainability. The article provides a diagram explaining the linkage between production sustainability, stakeholder pressure, and supply chain management (Wolf, 2013).
The third hypothesis gauges the sustainability level in supply chain management and its impact on corporate performance sustainability. These theories illustrate the interplay between corporate performance sustainability, stakeholder pressure, and supply chain management (Wolf, 2013). The research for this article involved reviewing 1,621 organizations across 32 global regions.
The organizations provided their Corporate Social Performance (CSP) profiles for analysis, assisting in determining the sustainability database of the organizations (Wolf, 2013). The paper also utilizes the Dependence Theory to discuss the bond between the three areas of focus. This theory complements the proactive approach to supply chain management, with green procurement portrayed as an optimal way to ensure long-term resource availability and performance sustainability (Wolf, 2013). A case in point is Walmart's decision to buy fish exclusively from suppliers licensed by the Marine Stewardship Council.
Nonetheless, accommodating stakeholder pressure can be challenging as their preferences often differ and sometimes even conflict (Wolf, 2013). Generally, the journal challenges the belief that supply chain management is solely directed by stakeholder pressure. The case study on Nestle and Greenpeace elucidates how organizations respond to external pressures, either from governmental regulations or non-governmental organizations (Wolf, 2013).
It also demonstrates the extent to which external factors shape supply chain management. A reduction in stakeholder pressure is shown to have a positive effect on supply chain management. The impact of supply chain management on an organization's financial performance is also explored. The research delves into both social and economic factors and their implications on supply chain management. Lastly, it thoroughly discusses sustainable performance, concluding that supply chain management influences an organization's production sustainability.
Going green in the administration of the supply chain is presented as a solution to ensure organizations have sustainable performance.
References
Wolf, J. (2013). The relationship between sustainable supply chain management, stakeholder pressure, and corporate sustainability performance. Journal of Business Ethics, 119(3), 317-328. doi:10.1007/s10551-012-1603-0
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