Theories of Contextual Behavior in Erving Goffman’s the Presentation of Self in Everyday Life

Erving Goffman's seminal work, The Presentation of Self in Everyday Life, provides a fascinating lens through which to view our daily interactions. In his book, Goffman uses the metaphor of the theater to describe how individuals perform different roles in various social contexts. His insights into contextual behavior reveal much about the complexities of social life and the subtle, yet powerful, forces that shape our actions and interactions.

Goffman's concept of the "front stage" and "back stage" behavior is central to understanding how we present ourselves in society.

In the front stage, individuals perform and engage in behaviors that are socially acceptable and expected by their audience. This is where the social roles are adhered to, and the individual's behavior is meticulously crafted to fit the norms of the society or the situation. For example, a teacher in the classroom behaves in ways that are professional and authoritative, which differs significantly from how they might act in a more relaxed, personal setting with friends, which Goffman refers to as the "back stage." Here, the individual can drop their societal role and express behaviors that might be suppressed in the front stage.

Another crucial aspect of Goffman's theory is the concept of "impression management," which is the effort to control or manipulate the impressions others form of us. The notion suggests that in every interaction, individuals are not merely communicating but are also managing how they are perceived by others. This is done through both verbal communication and non-verbal cues such as gestures, attire, and tone of voice. The goal is often to increase likability and credibility, thereby influencing others in a manner that meets one's personal or professional needs.

Goffman also discusses the idea of "face-work," which refers to the strategies employed to maintain one's self-image in social interactions. "Face" is the image of ourselves that we wish to project, and maintaining it requires continuous adjustments and repairs in our interactions. Face-work becomes particularly important in unexpected situations where there's a risk of embarrassment or disapproval. For example, if someone makes a mistake during a public speech, they might make a joke to regain their composure and keep the audience's favorable view intact.

The implications of Goffman’s theories are profound, particularly in the digital age where social media platforms have become ubiquitous front stages. Here, the line between front and back stage behaviors often blurs, as the performances are meticulously curated but presented in what appears to be a back stage setting. This new dynamic challenges our traditional understandings of public and private personas and prompts a reevaluation of how we manage impressions online versus in-person.

Goffman's work remains incredibly relevant as it encourages us to think critically about the nature of our everyday interactions and the roles we play. It sheds light on the performative aspects of life and helps us understand the strategies people use to navigate the complexities of social life. Understanding these theories can enhance our awareness of our own and others' behaviors, leading to more empathetic and effective interactions in both personal and professional contexts.

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