Importance of Logo in Corporate Identity Formation
Words: 1764 1612Introduction In the contemporary business landscape, visual representation has evolved from mere aesthetic supplementation to a critical component of corporate strategy. At the forefront of this visual identity stands the logo—a seemingly simple graphic element that carries profound implications for brand recognition, consumer psychology, and market positioning. As the most concentrated visual representation of a company's identity, logos transcend their basic function as identifying markers to become powerful vectors of corporate values, aspirations, and positioning strategies. This essay examines the […]
