Jamie Thompson, Director of Cultural & Behavioral Insights

Jamie Thompson

Expertise: Youth Culture • Behavioral Psychology • Trend Analysis • Digital Behavior • Consumer Insights 

Jamie Thompson is the Director of Cultural & Behavioral Insights, studying Gen Z the way a psychologist studies a room — less interested in the trend itself than in the anxiety, aspiration, or shared joke underneath it. Holding a degree in Psychology from the University of Michigan, she’s known for testing behavioral theory against what’s actually happening online this week, not last year’s case study. She’s a regular voice on youth culture and the psychology behind what spreads, and is available for interviews and expert commentary.

Expertise: Youth Culture • Behavioral Psychology • Trend Analysis • Digital Behavior • Consumer Insights 

Jamie Thompson is the Director of Cultural & Behavioral Insights, studying Gen Z the way a psychologist studies a room — less interested in the trend itself than in the anxiety, aspiration, or shared joke underneath it. Holding a degree in Psychology from the University of Michigan, she’s known for testing behavioral theory against what’s actually happening online this week, not last year’s case study. She’s a regular voice on youth culture and the psychology behind what spreads, and is available for interviews and expert commentary.

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