Instagram Marketing for Businesses Whys and Hows

On October 6, Instagram celebrated its 8th anniversary. In such a relatively short time span this platform took over the world; just imagine: the majority of adults online use it, comprising an incredible 800 million active users per month. What could possibly contribute to such a growth? The main reason is that Instagram have become more than an app for personal use. Nowadays it is as well a powerful marketing tool for businesses of every scale and industry. There are more than 25 million active business accounts on Instagram, showcasing and advertising their goods and services, establishing rapport with their customers and even recruiting new employees.

Instagram allows businesses to show their human face and unobtrusively develop a brand awareness. As a result – increase in revenue and leading positions at the market. At this moment you’re probably wondering is it difficult to take on Instagram marketing, and the answer is – it’s wonderfully simple. There are basic things you need to do: Optimize your account. First things first, it should be clear to customers what profile they are subscribing. Set your company’s name as account name and a company logo as a profile pic, compose a short but catchy description (for example, “See the world through our OREO Wonderfilled lens” for Oreo Instagram account) and intregrate your other social networks with Instagram account. Communicate with your audience.

Even the most breathcatching picture won’t evoke such an emotional response as live and warm human interaction. Wish your subscribers good morning, ask their opinions on your products, encourage them to share their photos and stories and always answer to their comments, even the negative ones. Work with bloggers. Instargam bloggers, with either large or small audience, influence their subscribers, so why not suggest a blogger who reviews make up products to review your new lipstick? Use hashtags.

Hashtags are used for searching relevant content, so you need to always include them in your post (for instance #coffee, #latte, #cappuccino, etc. in a coffeeshop account). It’s also a great practice to create your individual business hashtag, which creates a stronger sense of community. Perhaps the best part of Instagram is that is offers a great space for creativity, and especifically for businesses. Keeping the guidelines described above in mind, you can add a personal twist to them and create a unique and recognizable brand image.

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