General Overview of Apple Company

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Updated: Mar 14, 2023
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Apple Inc. is an American multinational technology company that designs, develops, and sells consumer digital electronics, computer software, and internet-related services. Apple was founded on April 1st of 1976 in Cupertino, California by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple faced great challenges and obstacles for its first two decades and made a comeback in the early 2000’s to become one of the top notch corporations today by bringing totally new products to the market. Most of Apple’s successes are credited to having a great CEO, Steve Jobs. At the age of 56, after battling pancreatic cancer for nearly a decade Jobs passed away leaving Tim Cook the new CEO of Apple Inc.

One of Apples objectives is to grow their sales to customers who have never purchased and enjoyed an Apple device. They do this not only by means of advertising but by broadening their distribution network as well. Apple unlocked the key to present-day marketing, simplicity. Apple has their products such as the iPhone sold on numerous internet providers and in stores such as Walmart and Best Buy. Stores such as Verizon and T-Mobile target to sell contracted phone plans by advertising the most advanced and trendy generations of this technology. Apple also offers their products in third party retailers. As most people would wonder, why would you buy an Apple device from a third-party instead of Apple? People purchase them for upgrades, trade-in credit, installment plans, etc. An additional objective for Apple, is to create hassle free merchandise that will administer service and enjoyment for customers.

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To attain this goal Apple trusts the stable investment in their Research and Development department in order to go on producing quality products. For instance, in the past few years Apple has transformed the global networking nature through their enhanced generations of the iPhone. Lastly, one of Apple’s most considerable objectives is to grow into the dominant business in the mobile market. Their plan of action associated with this goal is to become an online search engine and platform for networked advertising by observing the works of Yahoo and Google. Being a corporation in conspiring and assembling electronic accessories, Apple experiences nonstop competition from other businesses such as Sony, Microsoft and Samsung. Nonetheless, Apple carries on its experimentation and evolution in order to generate easily operated electronics that will lead them to be the best organization in electronic gear.

Adolescents are studied to be one of Apple Inc.’s target markets. Adolescents utilize iPods for plenty of reasons. A few of these reasons are to chat with friends, tune into some music and go on Facebook, Instagram, Twitter, etc. There are also an abundance of gaming apps that allure to them as well. iPods have become quite a craze with adolescents. College students are likewise targeted by Apple. These scholars use Apple products such as iPad’s, MacBook’s, and in addition, these products are lightweight which makes transporting devices to and from school much more tolerant. The business population is greatly charmed by Apple products. All Apple devices have a business aspect that is deeply beneficial. These devices are used to complete work neatly and thoroughly and to connect with clients conveniently. Also, sending documents and records is clear and standardized. Apple products are additionally profitable to young children. The logic for this is that devices such as iPods and iPads are simple to navigate because of their touch screen aspect which is marvelous for children. Parents and/or guardians are able to download educational apps on Apple devices to teach young children. Adults are one of Apple’s target markets as well. iPhone’s are suitable for adults for their common needs such as phone calls, text messaging, emails, map directions, social medias, documents and cameras. Acquiring these tiny devices makes things much more effortless in adults lives especially for communicating day-to-day.

What happens if a company gets its production possibilities equations just a tad incorrect? Recent launches of modern Apple products such as the iPad, new models of the iPhone have time and time again ended with production scarcity, waiting lists and lost sales. The textbook explanation would say that Apple made an error, that the company should have switched a few resources from less known product line to confirm that its production of new iPads or iPhones could meet intensely high requests. By declining to fit big demands, Apple left money on the table. On the other hand, the business may identify benefits in production shortages. News articles covering on lengthy lines and even campouts in front of Apple stores boost extensive publicity for the merchandise, proving the idea that Apple makes undeniably “must-have” electronics. Plus there can still be a prediction that it’s excelling to brave brief shortages when a new product is released instead rather than taking a chance of a oversupply of stock later, once the original buying fever diminishes.


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General Overview Of Apple Company. (2020, Nov 03). Retrieved from