General Information about Walmart

Category: Business
Date added
Pages:  2
Words:  601
Order Original Essay

How it works

Business Background

Sam Walton was an up-rising business owner before he unlocked the doors for the beginning of Walmart© in 1962. He and his wife operated the Ben Franklin©. discount dime chain stores, Sam Walton’s had a vision for the outlook of his new store, which is similar to the mission statement for Walmart© today To have “Lowest prices anytime, anywhere©

According to my research on©, Sam Walton was prosperous in the first five-year duration with a revenue of $12.7 million. Then, “in 1970, the company became publicly traded

Mission Statement

Before Sam Walton passed away in 1992 he received The Presidential Medal of Freedom from the President and with these words he designed a goal for the company

“If we work together, we’ll lower the cost of living for everyone. We’ll give an opportunity to see what it’s like to save and have a better life.©

Walmart’s’© goal providing the lowest prices is hurting the image and innovation Sam Walton built. What it costs for wages and production are cheap in third world countries. This causes a problem for the American economy due to, a large amount of jobs is sent overseas. This is one of the reasons for unemployment in America.

Workplace Environment

Walmart© is a hierarchy organization, this is because people in the organization are at a position from a subordinate to senior levels which enforces rules.  The company offers programs to help their associates with their career within Walmart© Although, the company can also afford to pay every employee $12 an hour and still maintain a profit.  I have interviewed 3 employees at my local Walmart©, According to their website it states there is open door policy for employee and managers to communicate any work-related problems and the issue would be resolved at best that same day. The employees I interviewed found that to be hypocritical.

Sonya, an associate in Bakery and Deli, has been employed with Lakewood, Colorado Walmart© for five years she stated:

“The store very often has had a turnover in management and whenever we get a decent manager they get transferred or quit.

I reviewed questions and answers online from employees about the workplace environment  on website©. The posts regarding the workplace environment at Walmart© was it was a fast-paced environment. The employees made complaints that they were expected to do more than the job creiteria. There were some positive reviews, but a lot employees were more concerned of the fact they were working part time hours but felt they were working as if it were full-time without benefits.

Over one third are part-time and do not qualify for health benefits. The full-time employees cannot afford the health plan benefits Walmart© offers since the cost is thirty-five percent of their salary. This causes the employees to rely on government assistance in some cases.

Marketing mix

Walmart© remains in competition with other stores, therefore the company must maintain a strategy in the marketing environment.

Product- Walmart offers customers one-stop shopping convenience with assistance from sales associates.  This directly influences how the customer feels as they shop.

Price- The pricing strategy falls on the lowest prices offered every day, this will generate business and contribute to Walmart competitiveness

Promotion- Walmart’s promotional mix is composed of public relations, promotions and sales such as the Rollback displays throughout the store and the price match, where the shopper shows a lower price Walmart will match the price. This will help the company attract customers into the stores.

Place- Walmart continues to open new stores to reach more customers to give people convenient shopping with lower prices.

Did you like this example?

Cite this page

General Information About Walmart. (2019, Dec 27). Retrieved from

The deadline is too short to read someone else's essay

Hire a verified expert to write you a 100% Plagiarism-Free paper